Digital Advertising at the 2019 Bethesda Premier Cup

Digital Advertising Application

2019 Bethesda Premier Cup Website Advertisement Information

General Information: The Bethesda Premier Cup is one of the top youth soccer tournaments in the country. The direct audience includes about 18,000 boys and girls ranging in age from 9 to 19; about 4,000 officials, including coaches, managers, referees and tournament volunteers; and at least 30,000 parents, plus siblings and other relatives, friends and fans who attend as spectators.  In 2012 the Sports Management and Tourism School of Business from George Washington University did a detailed study and determined that the tournament created approximately 12 million dollars of economic impact to Montgomery County and surrounding areas.

 

 

For 2019, the Bethesda Premier Cup will be offering members of the Bethesda SC community the  opportunity to earn credit towards club programs and fees through advertising opportunities through the Bethesda Premier Cup website. Our website typically generates about 30,000 page views during the tournament. Bethesda is also an active member on social media with Facebook (1,955 likes), Twitter (3000 followers and 146k Tweet Impressions monthly), Instagram (1,365 since January 2019).  

 

While the process is optional it is a great opportunity for players and parents to positively impact our tournament while help offsetting some of their club-related costs.

 

 

 

Breakdown of Website Sponsorship Opportunities.

 

Marquee Sponsor: Super large (800x300) banner right on the Premier Cup home page just under the top three main weekend sliders. This provides each company major exposure on our most popular page.  Logo  (600 x400) will also be placed on the bottom of all Premier Cup website pages, all Bethesda Premier Cup Newsletters and club will place one advertisement through each of our social media platforms during the tournament. Cost: $900

 

Premier Sponsor: 600x400 Company logo placed at the bottom of all pages and all Premier Cup Newsletters. Bethesda Soccer Club will also post one advertisement through each of our social media platforms during the tournament. Cost  $750

 

Cup Sponsor: 350x250 Company logo at the bottom of the Sponsors, Youth Weekend, Girls Showcase, and Boys Showcase pages as well as all Bethesda Premier Cup newsletters. Bethesda Soccer Club will also post one advertisement on each of our social media platforms during the tournament. Cost : $500.

 

General Sponsor: 350 x 250 Company logo placed on the Bethesda Premier Cup Sponsors page as well as all Bethesda Premier Cup Newsletters. Bethesda Soccer Club will also post one advertisement on each of our social media platforms during the tournament.  Cost: $350.

 

Process for submitting Sponsorship Paperwork

Step 1: Fill out the form Advertising Form at the top of the page  and email it to Sean Maslin at smaslin@bethesdasoccer.org . Please make sure to include in the subject of the email that it is for Premier Cup Website Advertisement.

Step 2: Once the documentation has been approved the payment will be made and the artwork will be placed on the website in accordance to the guidelines established. No advertisements will be placed until all requirements have been met.

Step 3: For BSC Parents. After payment has been made, a credit of 50 percent of the sponsorship advertisement sold will be applied to your account. Your credit can be used for any Bethesda program or your club dues. It will be placed into your family account so it can be used for any player who plays for the club.

 

Artwork Details: Companies provide their company logo in a Vector File format (.SVG), JPEG, or PNG format. If a company chooses to submit a JPEG or PNG photo they will need submit it with the exact dimensions indicated in the Sponsorship Agreement. No either file formats will be accepted.
 

Deadline: All sponsorship agreements must be provided to Bethesda Soccer Club by November 4, 2019 at noon to ensure that they will be ready for the start of the tournament.

 

Questions: If you have any questions about advertising for the Bethesda Premier Cup please contact our Marketing and Communications Coordinator Sean Maslin at smaslin@bethesdasoccer.org . For questions on how the credit will be applied to your LeagueApps account please email Zane Campbell at zcampbell@bethesdasoccer.org

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For more information please contact Brad Roos at premiercup@bethesdasoccer.org 

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